Gucci unveils fall-winter 2017 campaign

Gucci unveils fall-winter 2017 campaign

After last season’s 'Soul Scene' campaign, Gucci creative director Alessandro Michele looks to sci-fi with the brand’s fall-winter 2017 campaign. Featuring gadgets from ‘Star Trek’ and 50’s B-movie references, welcome to 'Gucci and Beyond'. The advertisements were captured by photographer Glen Luchford with art direction by Christopher Simmonds. Aliens, dinosaurs, cows and more make an appearance in the fantastical shots. As always, Michele’s eclectic and romantic designs shine in the new campaign.


Glen Luchford photographs Gucci's fall-winter 2017 campaignAn UFO lands in Gucci's fall-winter 2017 campaignAn UFO lands in Gucci's fall-winter 2017 campaignGucci takes inspiration from Star Trek with its fall-winter 2017 campaignGucci takes inspiration from Star Trek with its fall-winter 2017 campaignGucci beams up its fall-winter 2017 shoesGucci beams up its fall-winter 2017 shoesModels take their stations in Gucci's fall-winter 2017 campaignModels take their stations in Gucci's fall-winter 2017 campaignModels transport in Gucci's fall-winter 2017 campaignModels transport in Gucci's fall-winter 2017 campaign

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This Blue Gucci Dionysus GG Blooms Bag is Making Me Feel the Opposite of Blue


Right off the bat you know I love Gucci. I loved the bags before Alessandro took over including theBamboo, Jackie Soft, and Lady Web and I’ve been on the edge of my seat with the new direction especially fond of the Dionysus. I wasn’t sure until I laid my hands on a Dionysus just how amazing it really was. In pictures the bag is pretty and different but when you actually get to try it out, you may find yourself just as in love as I am.

Many more Gucci bags have come onto the scene and there are plenty that I love, but I haven’t purchased a Dionysus yet and I can’t seem to stop checking them out when I spot one. This version, the Gucci Dionysus GG Blooms Bag in blue, stopped me in my tracks and had me doing many double takes. While I haven’t seen this exact version in person, I am really intrigued. While many of these bags do feature the GG supreme canvas print, this bag stands out because the GG’s are in a deep blue. Typically you’ll find them in classic Gucci brown which coincides with the tan canvas, but the blue is something different.

I ended up loving the Blooms Print Dionysus when we first photographed it, it really stood out in person. The cool thing is there’s blue suede trim peeking out, hand-painted edges, and the blooms print on the front and back of the bag. Antiqued silver hardware doesn’t distract and the chain strap can easily be doubled or worn longer, whichever you choose. On the inside you’ll find suede lining and a center zip compartment, which allows for easy internal separation. Overall dimensions are 8″H x 12″W x 4″D and simply put this bag is just lovely. I’ve come back to the Dionysus so many times that I think I’m trying to tell myself something: pick one already and buy it. Buy this version via Neiman Marcus for $2,400.

Gucci Dionysus GG Blooms Medium Shoulder Bag 1

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Gucci’s Private Sale is Live – Shop It Now!


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Gucci's Striking Spring Accessories


Gucci never ceases to amaze us with products that possess an inspiring level of detail. Ahead, our ShopStyle editors curated Gucci's best Spring accessories just for you, from the amazingly embroidered monogrammed handbags to the hand-painted embellished sandals. Needless to say, Gucci is a one-of-a-kind brand we love to love.

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Gucci Sylvie Leather shoulder bag


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Your treasures will be well protected in this purse thanks to its camel colored microfiber lining with a suede-like finish and interior smartphone pocket. Whether you decide to save this adorable bag for a special occasion or wear it every day, it’s a great investment piece and a versatile addition to your wardrobe.
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Gucci’s Sylvie leather shoulder bag is priced at $2,490 and can be purchased at

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All eyes are on Gucci GG Supreme Tote Bag! Style packed with full-on functionality? You bet, girl! This small top handle is made with only the finest GG supreme canvas (made using an Earth-conscious process), making it the perfect signature piece to wear this season!

The GG Supreme Tote bag has a camel microfiber lining with a suede -like finish, and can be carried however you want since it has double handles and a detachable and adjustable shoulder strap. Versatile, eh? Also, it has everything you need – aside from being spacious, it has internal zip and smartphone pockets and a central zip compartment, so you’d never have to worry about organizing your stuff! Office divas will consider this a joy, and the everyday perfect companion.

With covered magnetic closure, and a size of 13” x 9” x 4” inches (W x H x D), you can get your very own GG Supreme Tote Bag for $1,890 USD or €1,490 EUR via Gucci e-store.




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